SXSW kicks off today in Austin, and we’re happy to share how you can engage with some great VR content on the ground—plus how you can experience the action LIVE from home with Oculus Venues!
By tapping into the sense of presence delivered by VR and 360° media, content creators and nonprofits alike can share personal stories and raise awareness of important social issues to drive meaningful change. We’re honored for Oculus VR for Good Creators Lab projects to be represented in SXSW’s Virtual Cinema Program for the third year in a row.
As part of this year’s selections, people can step inside an immersive look at women’s empowerment in India, a dangerous post-combat landscape in Iraq, and medical intervention in Africa.
“I want girls to look at me and think they can achieve anything they want,” says 17-year-old Rani, from Varanasi, India. Her family has been destined to wash clothing by their society’s caste system—but growing up in a community that believes girls should stay at home, do chores, and get married doesn’t stop her. She’s determined to finish school and go to college. As we follow Rani through Girl Icon, she gives us an intimate glimpse of her hopes, frustrations, and dreams. Directed by Sadah Espii Proctor in partnership with Malala Fund.
Home After War is an interactive VR experience that takes you to Fallujah. The war has ended, but the city is still unsafe. Booby-trapped homes and IEDs are looming threats for returning refugees. Ahmaied Hamad Khalaf and his family returned to find that their home was no longer the same. In Home After War, Khalaf shares his story and invites you in to experience for yourself what it’s like to fear the home you once loved. Directed by Gayatri Parameswaran in partnership with Geneva Centre for Humanitarian Demining (GICHD).
Our next story begins with Edith, a 14-year-old who lives in the village of Centre Lobo with her parents and eight siblings. At the age of seven, Edith started to feel a pain that eventually grew into a tumor on her lower right jaw the size of lemon. Edith is mocked and teased at school, and even accused of being the victim of witchcraft. Despite the hardships she faces, Edith is notably happy and playful. In Mercy, we follow Edith as she travels by foot through the jungle for days in order to have a life-transforming surgery. Directed by Armando Kirwin in partnership with Mercy Ships.
We partnered with Supersphere and SXSW to bring you 90+ acts LIVE over four days and nights from the Mohawk in downtown Austin. And thanks to Oculus Venues, you can enjoy it with friends and fellow fans from different spots around the globe. Here’s a taste of what’s in store:
Margin Walker “All Are Welcome” Party
March 12 // 11:00 am – 6:00 pm PT
Lineup: Ghostland Observatory • The Bright Light Social Hour • Helena Deland • Elder Island • Barrie • Black Belt Eagle Scout • FADE • Morabeza Tobacco • Sorry Girls • Divino Niño • Das Body • Graham Van Pelt • Munya
Nine Mile Records Party
March 12 // 5:00 – 11:59 pm PT
Lineup: Golden Dawn Arkestra • Sweet Spirit • Spiral Stairs • Night Glitter • Chris Staples • Low Cut Connie • Go Fever • Carson McHone • The Night Thief • Tinnarose • Kevin Galloway • Izaak Opatz
Paradigm Talent Agency Showcase
March 13 // 11:00 am – 6:00 pm PT
Lineup: DJ Jazzy Jeff (Host) • Durand Jones & The Indications • The Black Angels • The Strumbellas • Chromeo (DJ Set) • Westerman • Celeste • CHAI • Pink Sweat$ • Omar Apollo
Polyvinyl Records Party
March 13 // 6:00 – 11:59 pm PT
Lineup: Pedro the Lion • The Get Up Kids • Shy Boys • Orchards • Hovvdy • Why Bonnie • Proper. • Lomelda • Sidney Gish • Paul Cherry • Pkew Pkew Pkew • Good Fuck
Margin Walker x Brooklyn Vegan “Lost Weekend” Party
March 14 // 11:00 am – 6:00 pm PT
Lineup: Phony Ppl • Priests • Japanese Breakfast • Les Louanges • Control Top • Hubert Lenoir
Oculus x Supersphere Showcase
March 14 // 6:00 – 11:59 pm PT
Lineup: Ben Kweller • Bully • Japanese Breakfast • Strand of Oaks • Garcia Peoples • Nonconnah • Grandchildren • Flower • PAWS • Versus
Margin Walker x Brooklyn Vegan Party
March 15 // 11:00 am – 6:00 pm PT
Lineup: The Beths • Amanda Palmer • Laurea Jane Grace • Fury • Sidney Gish • Otoboke Beaver • yahyel • J.S. Ondara
New West Records Party
March 15 // 6:00 – 11:59 pm PT
Lineup: Robert Ellis • The Nude Party • Steve Earle & the Dukes • Lily & Madeleine • Seratones • The Texas Gentlemen • Nikki Lane • Parker Gispert • Los Coast • Justin Townes Earl • Dan Luke and the Raid • Wild Moccasins
Join the action live in Venues on Oculus Go and Gear VR, and tune in here tomorrow for some more Oculus news!
— The Oculus Team