Rift Launches at Retail in Europe and Canada September 20 — Pre-Order Now

Oculus Blog
Posted by Oculus VR
August 16, 2016

We’re excited to announce that Rift is coming to retail in Europe and Canada September 20!

Rift availability and in-store demos are expanding to new retail partners, including:

You can order Rift online from retailers in Europe and Canada starting today, and they’ll start shipping and be available in-store September 20. The suggested retail price in Europe is £549/€699.

Purchase and experience Rift with our retail partners across the US, Canada, and Europe

Every Rift comes with the popular VR platformer Lucky’s Tale, along with hundreds of free 3D 360 videos and VR movies, plus access to the ever-expanding collection of made-for-VR games and experiences on the Oculus Store. The Oculus Store will support purchases in multiple currencies, including British Pound, Euro, CAD, AUD, and JPY.

When you pickup your Rift from a European or Canadian store, you’ll get a localized product with regional pricing and translated packaging, manuals, and software. We’re also supporting developers to help them localize their games and experiences.

You can easily test your current PC with our compatibility tool to make sure you have everything needed to power your Rift experience. If you need a new PC, we’ve partnered with the world’s best manufacturers to offer Oculus Ready PCs proven to deliver the highest VR performance available.

We’re rolling out demo experiences across Europe and Canada over the next several weeks. By fall, you’ll be able to demo Rift in more than 600 retail locations across the US, Canada, and Europe. Demo titles include every thrill-seeker’s favorite: The Climb, the heartwarming VR film: Henry, the exotic planetary experience: Farlands, and the perfect introduction to VR: Oculus Dreamdeck.

You can schedule a demo at a retailer near you with Oculus Live. Check back often as we add new locations every week.

We’re also happy to announce that Touch demos are coming to in-store retail experiences globally this October! More details on the Touch launch coming at OC3.

This week at gamescom in Cologne, Germany, we’re showcasing the groundbreaking lineup of Touch titles launching later this year, including Dead & Buried, The Unspoken, Ripcoil, and much more. We’re also kicking off a summer bus tour in Germany offering Rift demos through September. Check Oculus Live for scheduling.

There’s never been a more exciting time to jump into VR. Today, there are more than 100 full-featured VR games and experiences now on Rift, with more than 30 new titles scheduled to launch this year. From the immersive virtual worlds of Minecraft, to the upcoming sci-fi shooter: Damaged Core, to the made-for-VR CCG: Dragon Front launching later this year, there’s truly something for everyone.

Europe and Canada are home to some of the most ambitious, creative, and inspiring studios creating VR content today, from Crytek and Ubisoft, to Slightly Mad and many more. We’re thrilled to make their awesome work available to even more fans worldwide.

We’ll see you at gamescom!

— The Oculus Team