As part of our ongoing commitment to support creators, we’re beginning to test several new tools that will enable creators to experiment with different ways to monetize what they’re building in Horizon Worlds. While we’re launching this today as a test with a handful of creators to get their feedback, these types of tools are steps toward our long-term vision for the metaverse where creators can earn a living and people can purchase digital goods, services, and experiences.
The metaverse—by nature of its not being limited by physical space—will bring a new level of creativity and open up new opportunities for the next generation of creators and businesses to pursue their passions and create livelihoods. Creators and entrepreneurs will have more freedom to find a business model that works for them. So we’re excited to take this step today and expand further on the $10 million Horizon Creators Fund we announced last October, which we’ve been using to provide resources to Horizon Worlds creators. We'll continue to work with our creator community and test and learn.
Testing Two New Creator Monetization Features
We’re beginning to roll out a test with a handful of creators that will let them sell virtual items and effects within their worlds. For example, someone could make and sell attachable accessories for a fashion world or offer paid access to a new part of a world.
Purchasing items in Horizon Worlds is available to people 18+ in the US and Canada where Horizon Worlds is currently available. Creators selling items will see a Commerce tab and gizmo when they're in Create mode that lets them create purchasable items.
In addition to introducing in-world purchases, we’re beginning to test a Horizon Worlds Creator Bonus program for participants in the US.
These bonuses come in the form of goal-oriented monthly programs where the creators are paid out at the end of the month for their progress toward the goal. Creator bonuses are not subject to fees and will be paid to creators in full. For now, in this limited test, but over time we may evolve these goals, for example, to encourage creators to adopt new tools or features we roll out.
Creators who are participating in any monetization programs, including in-world purchases and creator bonuses, are required to follow all of our policies for Horizon Worlds including the Conduct in VR Policy and Horizon Worlds Prohibited Content Policy in order to be eligible for earnings. And just as with any content in Horizon Worlds, if you see something that appears to violate our policies, you can submit a report for us to review.
When Flutt3r began building for Horizon Worlds in 2021, they hoped it would be possible to make money doing so one day. “I enjoy the idea of making money in Horizon Worlds, and I hope that those who make money from their worlds help to reinvest that money back into the community,” they say. “That will in turn help them to make more money. The idea of a self-sustaining community excites me in that it fosters positive growth in others. We need to build all aspects of our community.”
Ashes2Ashes2 agrees. “Now that we’re able to make money building in Horizon Worlds, I’m excited at the possibilities,” she says. “I’ve always wanted to use my creativity in a career, and that possibility feels a lot closer with Horizon Worlds.”
Improving Creator Tools
While our new creator bonuses and in-world purchases tools are only testing with a handful of creators today, we’re also continuing to roll out more tools and support for all creators that make building new worlds even easier. We’ve recently introduced a collection of other features that creators can use to improve their skills.
We’re introducing a new template for our super popular game Arena Clash so that you can create a competitive game of your own. Now you can take this template and get started building your own version, making it easier to get started. We want to make it easier for creators to build great experiences, so we’re going to keep releasing to creators the mechanics, scripts, and art from the experiences and games we build internally.
We also recently launched an entirely new analytics dashboard for Horizon Worlds creators so they can better understand how people engage with their worlds. Now creators can see more information about their worlds and how changes to their world result in changes to visitor traffic and engagement.
Finally, in addition to tools to help creators build their best possible worlds, we also provide hands-on support and paid opportunities like our accelerator program (we’ll have information soon on how to apply for the next round), and creator competitions like #SpringJam2022. We also recently expanded our VR developer programs—Oculus Start and Oculus Launch Pad—to include Builder Tracks to support developers interested in building in Horizon Worlds, which you can read more about here.
Mark Zuckerberg, Founder & CEO at Meta discussed today’s news in conversation with Vidyuu Studios hosted by Horizon Worlds creator Alex Chandler. In their conversation, Mark talks with creators about the news, what the metaverse economy might look like in the future, and how they plan to start using these tools to make money in Horizon Worlds.