Japan Channel Marketing Manager

AR/VR | Tokyo, Japan

Facebook Reality Lab is looking for an experienced, business minded and highly talented marketer to take on this exciting new role in the Tokyo Facebook office focused on Facebook hardware. This role will own retail/channel marketing, online retail executions, in store marketing programmes and customer acquisition for FRL in Japan. The FRL team is developing the future of virtual reality and bringing products to consumers that transform entertainment and social experiences. The Channel Marketing team at Facebook is tasked with growing consumer adoption of Facebook hardware technology and with working with partners to develop this new exciting category.


  • Manage online and in store retail presence to create best in class consumer shopping experiences across Japan
  • Create retail marketing programs to drive sales of AR/VR products in Japan such as bundles, promotions and content offers
  • Work in close conjunction with the Territory Sales Lead to support his/her objectives and drive the day-to-day execution of all retail marketing activity, track key metrics, improve efficiencies through the marketing mix
  • Develop retail merchandising and branding in store and online to promote the Oculus and Facebook brand and products
  • Support the Sales and Channel team to build effective retail partnerships and support them with operational needs around retail programmes
  • Manage performance marketing campaigns and co-marketing display programmes
  • Expand retail footprint to new accounts and new stores to drive sales growth
  • Support retail expansion into new stores in Japan
  • Ensure effective localization of all marketing assets to support retailers to promote and sell AR/VR products
  • Feed back to MPK local insight into the brand and the value propositions for the product portfolio

Minimum Qualifications

  • Experienced Channel Marketing specialist who will excel in a fast paced company with high expectations
  • 5+ years in marketing role, with a clear record of achievement and success in technology based consumer marketing
  • Proven knowledge in selling consumer goods within both online and retail capacity with experience of the leading Consumer Electronics retailers
  • A record of excellence leading successful retail marketing programmes and go to market planning and execution across online and traditional retail channels
  • Demonstrable experience in planning and managing significant marketing budgets
  • Clear understanding of the retail landscape with expertise in Japan
  • Experience working on bundles, promotions and store merchandising
  • Bachelor’s degree in business or related field, ideally with post-graduate business/marketing qualification

Preferred Qualifications

  • A deep understanding of CE consumer in particular gamers, early adopters and a passionate advocate for innovation and the opportunities presented by disruptive technologies
  • Exceptional communication and presentation skills demonstrating strong business acumen that reflects the Facebook values
  • Comfortable working in start-up like environment, can go down to the details whilst managing the top
  • Business level English language preferred

Ready to Join?

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Oculus is proud to be an equal opportunities and affirmative action employer. We do not discriminate based on race, religion, colour, national origin, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Oculus is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.